Survey Styles Advertising on Customer Reactions Sports Department Stores

Abstract

Sports and Economics interact with each other, governments and private companies to invest in the sport can be in various aspects economic development they can have an important role one of the most important and most effective elements that cause the effectiveness link advertising meant to instill thinking sport and economy.Kolmogorov-Smirnov test and Mann-Whitney U test to compare the effect of advertising styles on customer reaction (male and female) were used in physical stores. Analyzed using statistical software SPSS version 23 and a significance level of alpha 0/05. The results showed that the simple visual attractiveness in men and women showed significant differences in visual appeal sophisticated but no difference was observed between men and women. Field communication style high and low on effective customer response. He does not significantly affect customer reaction complex visual images on the findings of the research results with Perry Luke (2015), Nozari (2015) agrees. So regard to consumer behavior in the selection and purchase of goods and services as an important factor for sports companies are therefore customer behavior or pattern of his use of a product or service, what before buying, during the purchase with all its variables should be analyzed by marketers.